Persona

Personas give my process focus — turning real user needs into clear, grounded design direction.

Target Groups

I define target groups to map the broader context around a product — clarifying who we serve, what they expect, and where their goals diverge.

Use Cases

Use cases help me translate needs into concrete scenarios — showing how users move, decide, and interact.

User flows

User flows help me understand movement — how users navigate, decide, and complete goals.

Sitemaps

Sitemaps help me bring structure into view — showing how pages connect, how information is arranged, and where users move next.

Content Structure

I define how content is grouped, ordered, and presented to support flow, readability, and hierarchy.

Wireframes

Depending on the project, I already bring my UI skills into this stage, creating wireframes that range from simple structures to visually refined layouts when more clarity is needed.

Prototyping

With both UX and UI coming from one hand, I can build prototypes from early wireframes or later from final designs, keeping the process seamless and ensuring we test what matters at each stage.

User Testing

Since every stage of the design comes from one hand, I can test early wireframes, interactive prototypes, or final UI designs, making validation a natural part of the process rather than a separate step.